I’ve helped a wide range of commercial, community and nonprofit clients see real world results from building and nurturing their online communities. Contracts can range from individual business consultations to creating social media strategies to training staff and developing measurement and analytics reports.

I’ll work with you and your team to assess your goals, determine your strengths and selling points and develop a strategy and timeline to make you more engaged and relevant to your market.

 

Editorial

  • Blogging
  • SEO articles
  • Feature writing
  • Website content
  • Marketing collateral
  • Editing and web production

Social Media

  • Social media introduction courses for journalists, small businesses and community orgs
  • Social media network setup and customization
  • Audience development and engagement plans
  • Strategic campaign planning
  • Evaluating and auditing existing efforts
  • Establishing measurements and analytic programs

Online Marketing

  • Marketing and online selling strategies
  • Campaign setup and evaluation
  • Social media, email newsletter and software setup
  • Content Marketing
  • Ongoing evaluations and training

Training & Workshops

  • Social media for media and business
  • Social media for social change
  • Community based technology projects
  • Online community management
  • Developing your content and analytics plan
  • How to create simple news stories
  • How to optimize your online presence and improve your workflow
  • Online tools for community organizations, nonprofits and small business

Recent presentations and panels

  • Journalists in Content Strategy, Comms and Technology” Northwestern University, San Francisco campus 
  • “Online Tools for Journalists” Presentation. International Journalism Festival, Perugia, Italy
  • “Creating community based media,” Panel. National Conference on Media Reform, Boston, MA
  • “SEO for Journalists” Presentation. Online News Association Training, Oahu, HI
  • “Free online tools for Journalists” Presentation. Online News Association Training, Oahu, HI
  • “New Media Turns a Corner” Panel. Society of Professional Journalists, San Francisco, CA
  • “Social Media for Policy Change” Presentation. Black Coalition on Aids. San Francisco, CA
  • “Using social media to reach your community,” Workshop. USC Annenberg, Los Angeles CA
  • “Rethinking Media Through the Realm of Diversity” Conference. Oakland, CA
  • “Seize the Branding: Using online tools to promote your project” Presentation. Seize the Moment Digital Journalism Symposium, San Francisco, CA
  • “Using social media to reach your community” Innovations in Journalism Conference,
    University of San Francisco, San Francisco, CA
  • “Using Online Tools to Reinforce your Career” UC Berkeley/Knight Digital Media Center, Berkeley, CA
  • “Using Twitter for nonprofit campaigns” NetSquared Mobile Innovations Conference, San Jose, CA